Branding for the Future

AASL's21stcenturylearnerposterphoto © 2011 Joyce Valenza | more info (via: Wylio)
This year the six librarians in my district have begun some very intentional advocacy steps.  We have been endeavoring to better articulate what it is we do, to evaluate our own programs, and to envision what we want for our future.  We have read the AASL “yellow” and “blue” books and discussed them together, several of us have the online planning guide, one of us attended a Learning 4 Life “boot camp,” and we collected data and took photos forVermont’s Library Snapshot Day.

We were advised several months ago to develop a mission statement and after a number of meetings and lots of discussion and wordsmithing we have something we’re happy with..  From there we can each develop a building-based vision and generate goals toward achieving that vision.  We’ve talked about “branding” a lot, and we’ve decided that AASL’s  “Think, Create, Share, Grow” is easy to understand and makes a lot of sense.  It distills down from the Standards for the 21st Century Learner what it is our libraries should be about, and it gives us a template for a 4-part vision statement.

I am excited for us as a unified team and hopeful that we’ll continue drawing from the efforts of AASL andALAand our local librarians association and communicate our message to parents, administrators, and teachers—Libraries matter!

Please let me know what you are doing to advocate for your library, and how you are taking the standards and putting them into action.  (Our next big project!)

Put this in your Google Reader!

A short while ago a colleague recommended this AASL site for great ideas about advocacy.  Having subscribed for a while now, I have indeed made use of a number of these tips and have several others starred for future reference.  Check it out!